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17th Annual Conference for Administrative Excellence

Adminology 2010:

Professional Expertise for the New Decade...and Beyond!

Sept. 21 - 24, 2010
OverviewEvent Of DistinctionHostAgendaTopics/SpeakersAccommodationsRegistrationAdvisory Board

  Educational Session Overview for the 17th Annual Conference for Administrative Excellence

 

JOAN BURGE, CEO and founder, Office Dynamics

Joan Burge has been a visionary for administrative excellence since 1990. One of the first to venture into the administrative training industry, she has become an international administrative expert, trainer, author, and consultant. With more than 39 years business experience , Joan Burge equips executive assistants, administrative assistants and office support professionals to move beyond task work to higher-level functions that meet the ever-changing demands of today’s workplace.

Professional Expertise for the New Decade by Joan Burge
Joan Burge will power up the conference with a lively presentation! Imagine: can you picture the workplace without BlackBerries or notebook computers? Just one decade ago, the iMac debuted with 64 megabytes of RAM, telecommuting was rare and everyone sat near the person they supported! What will this new decade bring our way? As Administrative Professionals in a vital profession, it is our job and our passion to remain relevant and grow with the times. And these times, they are a changing! The growth spurt of change will come even faster; what rate of change should we anticipate? The tools you use in 2020 will make our current cutting edge devices look like museum pieces. Yes, the decade has changed, and that has morphed the profession in many new and dynamic ways beyond just technology. Find out how the new decade will change the way we work and synergize with our leadership.

  • Push the envelope for career development in the new decade.
  • Hear how important attitude is: can you really “eat problems for breakfast” without a backward glance.
  • Ensure not being left behind as technology and social media sprints forward, growing and changing before our very eyes.
  • Transform and change their lives one work day at a time?

Becoming Unforgettable: Creating Memorable Personal Branding and Your Career Portfolio by Joan Burge
One way or another, we become unforgettable in the minds of others. Our Brand is who we are--it encompasses our actions, speech, behaviors, reactions, appearance, and more. Brand is our trademark. It is your unique mark on the world, like a fingerprint. This is how you will drive your career forward… professional expertise IS your image, IS your brand. Your career portfolio is your communication tool to show and tell what you are all about. Let’s take a closer look at the nuances and finesse required for professional branding that will take your career higher. You can earn a great perceived reputation for quality and professionalism. And, we’ll talk about how to be courageous in sticking to your brand, too.

  • What is personal branding? What does branding encompass?
  • Create a positive memorable brand.
  • Leverage your career with a Career Portfolio.
  • Project your brand through in a Career Portfolio.

Grand Finale: Journey to Leadership by Joan Burge
Joan will power our event with high impact through a grand finale.... where do you go from here? Joan will share her remarks to empower attendees to leave the conference having embraced a mindset of leadership and how to synergize Adminology back at the workplace. We’ve made such great strides in the administrative profession, what monumental leaps are you going to make? As you take the wheel of your career and drive home, you CAN drive your own career forward! Achieve the qualities of a leader as you lead yourself and others, your managers. Leverage the power of your Attitude and Inner Drive to achieve the bottom line for your organization and yourself. Yes, you can change your life…one work day at a time!

DEBBIE GROSS, Chief Executive Assistant to John Chambers, Cisco Systems

Debbie Gross, CEA, has over 30 years of experience in the administrative field. She joined Cisco Systems in March, 1991 as the executive assistant to John Chambers, then Senior Vice President of Worldwide Operations who became President & CEO in 1995. She has been instrumental in promoting Cisco programs that support administrators, and is a strong proponent of best practice sharing and career development through mentoring programs and training opportunities in her community. She is a founding member of the SVCA (Silicon Valley Catalysts Association), an organization of Executive Assistants who support CEO’s in the Silicon Valley.

The Administrator EFX by Debbie Gross
In today’s business world, the administrative professional is managing an entirely new set of demands from the business and higher expectations from management. The “EFFECT” we have as administrative professionals on all aspects of business and life is undeniably powerful. Debbie Gross will share with you her views on how you, as an administrative professional can truly capture the “EFFECT” that can increase confidence, give greater visibility with peers and management and potentially open doors to career opportunities.

We will look at the key elements that will differentiate you from others in terms of your:

  • Individual EFFECT on the organization – what are those key “new” skill sets essential to the role of the administrator’s day to day operations
  • Business EFFECT to the organization – how to increase your overall value to your principal and the organization
  • Team EFFECT – understanding the power and benefits of being on the team
  • Community & Global EFFECT - exploring growth & development opportunities beyond the desk

SUE HERSHKOWITZ, CSP

Internationally recognized communications expert with multiple degrees and honors from prestigious universities, Sue helps audiences increase their profitability, professionalism and productivity through improved communications. Sue has authored Power Sales Writing (McGraw-Hill) and How to Say It to Sell It! (Prentice Hall/Penguin) and has been quoted in USA Today and CEO Insights. Sue is a past officer and board member of the National Speakers Association, a founding member of Meeting Professionals International’s Women’s Leadership Initiative, has been designated an MPI “Platinum” speaker for 9 consecutive years and was named “Best in Class - 2009-2010” by the Professional Convention Management Association. She’s real. She’s practical. And she’s smart. She’s down-to-earth,
funny, and experienced.


Communicating When Strangling Isn’t an Option! by Sue Herskowitz
Been there? Funny and relevant, irreverent but never impolite, you will learn to use specific skills to stay calm, focused
and professional when all you really want to do is scream, bite and kick! With Sue’s Masters Degree in counseling, she is uniquely qualified
to help stressed out, overworked and overwhelmed assistants manage their conversations perfectly.

  • Use key words to foster communication commitment
  • Apply a proven communication process to remain calm and confident
  • Eliminate obstacles to direct, clear communication
  • Communicate in a results-oriented manner

What Everyone Should Know About Email Trends (and how you can help your office survive).
Do you sometimes feel like pulling your hair out over the thoughtless way some people use email? If so, you aren't alone! In fact, the people reading your emails may just feel the same way! Research from Whitman School of Management at Syracuse University revealed that when we write an email we believe to be positive, we can have the expectation the recipient will read it in a more neutral light. When we write something we intend as a neutral message, we can expect them to perceive it more negatively. Ouch! Attend this session to learn how you can increase your productivity and professionalism, and help your co-workers, too, by focusing on both email content and intent. You'll leave more prepared to win others over and get the results you want more readily because you'll be writing in a way that invites others to agree to your ideas. Know how email trends are impacting your reputation, and maybe even those of your entire organization. You'll laugh while you learn easy to apply practical solutions to email that may (inadvertently) turning off your recipients.

At the end of this session, you will:

  • Apply at least 3 strategies to write more concisely and directly
  • Use a "customer" focused model to invite others to buy into your ideas
  • Ask for action using a control and specificity model
  • Eliminate outdated words and replace with key phrases

JENNIFER JOSEPH

Jennifer Joseph has had 20 years of success in the competitive business of entertainment as a vocalist. She is a highly sought after performer that has headlined shows around the world as well as multiple Las Vegas shows such as Legends in Concert and the world famous Follies Bergere. As a finalist in the reality show "The Entertainer, Starring Wayne Newton", Jennifer took the ball and ran developing and performing her self titled "One Woman Show," as well as touring with Wayne Newton and the legendary Don Rickles for over 2 years. Currently she is the headlining vocalist in "The Show in the Sky" at the Rio Hotel and Casino. Jennifer is also an author working on her second book based on her strategies to an extraordinary life. Transforming her life by losing 100lbs. and breaking out of her adolescent introverted shell to becoming Miss Nevada and traveling the world as a headline performer, Jennifer knows what it takes to overcome adversity and create the life you desire.

Become the "You" You've Always Dreamed to Be and Separate Yourself From the Rest! by Jennifer Joseph

Jennifer Joseph believes that when you show up completely and fully, you are communicating who you are. "If you are in it, you are in it; you take it to the next level." You can have the 'it' factor! Jennifer knows this first hand from living it in her own life. She also sees the impact of this when she works with young models. Those who truly are engaged are successful.

Through visualization and personalization, you can be whatever you want today. It's how you frame it in your mind. Jennifer's enthusiastic and relevant message will give you proven strategies on:

  • How to separate yourself from the rest by. . .
  • mastering internal & external communication
  • maintaining and managing your attitude during challenging times to accomplish your ultimate goals and desires
  • How to find and maximize your strengths to create your own personal brand to be the sought after performer in YOUR professional and personal life!

BETTY MAHALIK, Life & Business Coach, Trainer & Facilitator

Betty has been teaching people how to communicate effectively, set goals, manage stress and deal with change for two decades. She founded her firm, Dynamic Solutions Coaching & Training in 1987.

A former television news reporter and anchorwoman, Betty worked for eight years in the field of public relations prior to starting her own business. For two-and-a-half years she traveled coast -to-coast as a trainer for National Seminars, offering professional image and communication seminars and training to her audiences.

Her first book, Living a Five Star Life, was released in January of 2009 by Simple Truths. Betty’s writing has been featured in the book 101 Great Ways to Improve Your Life (published by Self-Growth Online, Inc.) along with numerous well-known contributors, including Mark Victor Hansen, Les Brown, Byron Katie and Ken Blanchard. She has also written a communication tips booklet titled 101 Secrets of the Master Communicators.

Betty writes a weekly motivational message called Monday Morning Coach, available free at www.dynamic-coaching.com. “My mission as a coach and trainer is to give people the information and the inspiration to transform their potential into performance!”

Maintaining Serenity In a Sea of Insanity - We live in a world that is changing faster every day! New technologies, more to do in less time and seemingly endless demands for our energy and focus. How do we maintain serenity in a seeming sea of insanity? While none of us can control what happens in life, all of us can control how we respond to what happens. In this dynamic, interactive program Betty Mahalik will share with you proven strategies for creating greater joy, balance, resilience and abundance in your life.

You’ll learn how to:

• Create “islands of stability” to buffer you from stress
• Develop greater flexibility to avoid “hardening of the attitudes”
• Focus on cultivating an “attitude of gratitude” to keep you moving onward and upward!
• The importance of creating a strong support system to help you through the storms


DARLENE MAHON, CEAP, Administrative Assistant to the Director of Institutional Strategy, Pacific Northwest National Laboratory (PNNL)

Darlene Mahon’s background spans many areas and is filled with significant accomplishments. Following several assignments of increasing responsibility she moved up the ranks and became the Executive Assistant to the Director of EMSL, the Environmental Molecular Science’s Laboratory, a U.S. Department of Energy national scientific user facility located at the Pacific Northwest National Laboratory (PNNL). In addition to over 20 years of administrative experience, during her career she has:
• Earned the Laboratory Director’s Award for Administrative Excellence
• Earned her Certified Executive Administrative Professional certification
• Successfully completed the Train-the-Trainer courses to become a Star Achievement Certified Trainer
• Developed and provided personality profiling training to managers and administrative staff
• Played a key role in the creation of administrative new hire training at PNNL
• Serves as a member of the Adminology Advisory Counsel
She actively participates in community theatre, has performed in local commercials and corporate training videos. Darlene will inspire you by sharing her stories and experiences using wit and wisdom.

PEGGY VASQUEZ, CEAP, Executive Assistant to the Laboratory Director, Pacific Northwest National Laboratory (PNNL)

Peggy Vasquez has been an Executive Assistant for top Executives for more than a decade and is currently the Executive Assistant to the Laboratory Director at Pacific Northwest National Laboratory (PNNL). Peggy knows what it’s like to be in the trenches on a daily basis. In addition to assisting and representing the Laboratory Director in the day-to-day operations of the organization, she is also called upon to provide leadership and training. She has practiced what she preaches by creating and leading a powerful executive assistant team. Together they have designed and implemented a successful Administrative Skills Development Program which includes: The Laboratory Directors' Award of Administrative Excellence, Annual Office Professionals Seminar, Administrative New Hire Training, Quarterly Administrative Development Forums, National Award Recognition, Personality Profile Training and a Thank a Mentor Program. In 2010 they launched Office Dynamics’, Star Achievement Series which will be part of an overall strategy for achieving PNNL's vision of developing outstanding administrative staff.

Peggy’s fierce drive and appetite for achievement are demonstrated in her credentials:
• Certified Executive Administrative Professional (CEAP)
• Certified Trainer of the Star Achievement Series
• Achieve Global Training Certified in Situational leadership
• Adminology Advisory Council Member
• National Finalist of America’s Next Top Administrative Professional Award
• American Society of Administrative Professionals Administrator of the Month
• APC Advisory Council Member
• Cathedral of Joy’s Mother of the Year

Her belief in the value of the administrative professional inspires her to share her passion, knowledge and techniques to empower others to success.

The Art of Influence by Darlene Mahon and Peggy Vasquez
In this general session, you’ll hear two Executive Assistants describe how they used the art of influence and the science of persuasion to overcome obstacles and achieve their goals for implementing programs for administrative assistants. Through their journey you’ll relate to what they experienced and learn their formula for success:

  • Successful strategies and goal development
  • Maximizing your strengths and embracing your passions
  • Teamwork – the vital component
  • Say “Yes!” to your possibilities by stepping out of your comfort zone

Powerful Partnerships--How to Recognize and Create Your Own by Darlene Mahon and Peggy Vasquez
You recognize powerful partnerships when you encounter them. But how were they formed? What steps were taken to create the trust and respect that is demonstrated in the partnership? How do partners become confident in one another’s abilities? Powerful partners depend on each other to achieve a common purpose. When in sync, each one contributes to the other’s accomplishments creating a win-win partnership. Darlene and Peggy’s experiences include many successful partnerships. Together they will closely examine the following:

  • How to build an effective partnership with your manager
  • Leveraging other strategic partnerships
  • First aid for ailing partnerships
  • And you’ll receive a tool you can use to create your own win-win partnerships!

WILL PACCIONE, Owner at WSI (We Simplify the Internet), franchise in Las Vegas, Nevada

Will is an enthusiastic advocate of all social media facets and a social media consultant with experience in teaching individuals and businesses how to utilize social media the right way. Will has been actively involved in working with the Internet since 2000.

JASMINE FREEMAN, CEAP, Chief Executive Assistant to Joan Burge, Office Dynamics

As Joan's strategic business partner, Jasmine is involved in numerous aspects of the business as well as managing Joan's hectic speaking schedule. Jasmine plays an expansive role in the company's social media initiative, attends functions and meetings on behalf of Joan, is client liaison, organizes and coordinates all major training events and seminars held by Office Dynamics, and is responsible for managing office staff.

Jasmine is a member of the Las Vegas Chamber Young Professionals Organization and the Las Vegas Valley Chapter of IAAP. She is a true social media net-worker and tremendous contributor to the growth of Office Dynamics.

Social Networking for 2010 and Beyond by Will Paccione and Jasmine Freeman
Will and Jasmine are a “dynamic duo” when it comes to social networking. Each will share a unique professional and personal perspective as Will demonstrates use of social media as a business owner and expert while Jasmine provides her perspective as an administrative assistant responsible for the presence of her company in the realm of social media.

Lively interaction with Will and Jasmine can easily guide you on the why and how of getting started, how to build your brand (extension of your brand in social media), learn the secret tips to staying active and engaged, how to build stronger, sincere connections without coming off as an opportunist, how to form direction to craft and shape your on-line legacy.

In this open forum with Will and Jasmine you will see social media in action and have the opportunity to ask questions and find out more…

Social Networking, Digging Deeper by Will Paccione
Concurrent sessions will allow you ample time to talk with Will about your most pressing issues regarding Social Networking and business. Here’s your opportunity! Will Paccione is a down-to-earth person who welcomes any and all comments and questions. If you are not exactly sure what he explained, you’ll enjoy his fresh and friendly manner! So go ahead and ask anything you want! No embarrassment with Will.

ALEXIA VERNON, Owner of Catalyst for Action, Las Vegas, Nevada

Catalyst for Action is a coaching and training company that empowers professionals to build careers and companies that are successful, sustainable, and make a positive social impact. She specializes in partnering with organizations looking to effectively market to, recruit, retain, manage and grow the next generation of organizational leaders. Alexia is the author of The Calling to Career Success EngineerTM, a 4-month program for savvy careerists looking to earn a greater income and make a greater impact. Alexia has worked with a range of organizations including the National Association of REALTORS®, National Council for Workforce Education, College Summit, LasVegasSun.com Career Fairs, and the NYC Department of Education. Alexia has been featured in such media as The Wall Street Journal, Diversity Executive, New Jersey Monthly, Gradspot.com, TheGlassHammer.com and FabJob.com's Become a Career Coach. She is the President-Elect of the Nevada Professional Coaches Association and the Vice President of Community Affairs for ASTD-Las Vegas.

The Adminologist's Leadership Workout: Flexing the Muscles to Build a Career That is Successful, Sustainable, and Makes a Positive Social Impact by Alexia Vernon

The Center for Creative Leadership (CCL) conducted a recent study of 2,200 global corporate leaders and concluded “a glaring gap exists between the leadership skills organizations have now and the ones they will need in five years” to deal with the myriad changes occurring in the workplace. These changes include an increase in collaborative, global technologies; a need for policies that make sound social, economic, and environmental sense; and perhaps most importantly, the introduction of 95 million members of the Millennial generation to the workplace. In this session, values-driven leadership expert, Coach Alexia Vernon, will detail these workplace shifts and share ways adminologists can harness their values, strengths, resources, and enthusiasms to make choices in their careers and companies to produce lasting results that are for the good of their local, national, and international communities.

  • Explore core competencies for effective leadership in the 21st century global workplace
  • Devise opportunities for developing in your current role and relationships
  • Explore how to develop the potential of the newest generation of adminologists to advance the profession

VALERIE MURZL, Vice President, Human Resources, Station Casinos

Valerie Murzl is the Vice President of Human Resources and Training for Station Casinos, Inc., one of the Country’s largest public gaming locals companies with over 14,000 employees. She brings spirit, energy and passion to the culture of Station Casinos in Human Resources and Training. Her accomplishments have been recognized by the numerous awards she has received on behalf of Station Casinos. Along with being a Corporate Executive, Valerie is a wife and mother of 3 girls.


Executive Perspective featuring Valerie Murzl

It is easy to see things from your side of the desk -- what skills you think you need to be successful, how to build relationships, your view of your leader's job… but did you ever really think about how it looks from the other side of the desk and your leader's perspective? Unless you have been in those shoes, it's hard to truly understand.

Professional expertise for 2010 and beyond dictates that you see the day-to-day activities and big picture; that you be future-focused from both sides of the desk. Valerie Murzl is a highly-approachable, warm, bright person. When she spoke at our 2009 conference, she received a thunderous applause and standing ovation. That is why we've asked her back so we could hear more!

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