In an audio conference recently, I was asked about this topic. Here is exactly what I was asked and what I said.

Many of the women in your audience today from our company are in their early 30s, have been with the company for a number of years and are hard workers. How do we help them to get to the next level? They seem to be happy in their comfort zone and don’t show any interest in getting to the next level. This is shown in their appearance and lack of professionalism.

1. It’s a myth to think all you need to do is work hard to get ahead or keep your current job.
2. There is no such thing as job security. So to think you can just rest on your laurels – is not living in reality. Is your company laying off employees? Even if they are not – it doesn’t mean they won’t in two months or 6 months. I see it every day. Companies are going to keep their rising stars!
3. In answer to, how do we help?

• Set a good example.
• Provide training or job opportunities that will create that person to stretch.
• Mentor, one-on-one.

Remember: Motivation is an inside job! “You can walk a horse to water, but you can’t make him drink it.”