Whether you are an executive assistant, administrative assistant, administrator or one of the other 20 titles in the administrative profession, there are new career rules.

I absolutely love reading my Training & Development magazine because I learn the latest workplace trends and their effect on those in the workplace, in addition to volumes of other good information.

In the February issue there was an article on New Career Rules Redefine Today's Workforce. I want to share 2 of 8 realities with you. (They are written by Annie Stevens, managing partner of ClearRock.)

#1: Focus on perfecting your own personal employment brand. I have been speaking on professional image/trademark/branding for several years. But the word, Brand, is coming into play more and more. The key with your personal brand is digging deep and finding out what makes you different. What makes you stand out? What are your unique specialties or talents?

The unemployment rate in the U.S. is close to 10%. Imagine if you had to apply for an administrator position and you were competing against 20 others. You have great skills, experience, a good attitude, and look professional; so do they. What is going to set you apart? I ask this of admins all the time.

You must take time to figure this out! It is your competitive edge even if you aren't job hunting.

#2: Toot your own horn. Annie mentions sharing the positive emails you receive from co-workers and customers. I take this to an entirely higher level. You need a Career Portfolio to highlight your accomplishments and spotlight your areas of expertise. A Career Portfolio is far reaching. This is not just a tool you use for a new job interview. It serves many purposes. Just remember that how you put your Career Portfolio together says something about you. Make sure it is professional in every sense, organized, and just the right size! (In other words, don't have a 3" binder.)